Developed a comprehensive branding package, including the character design of Doc Jimmy, inspired by the seasoning’s creator. Crafted brand elements and guidelines to ensure consistent usage across all platforms. Designed professional product labels, promotional materials, and a website to create a strong and cohesive brand presence. Additionally, conducted creative photography for both product advertisements and website use, ensuring visually compelling and high-quality imagery. The overall theme, colors, and wording were carefully chosen to evoke a vintage, slightly shady “snake oil salesman” vibe, adding a unique and playful touch to the brand’s character.